Delivering the ultimate pizza-making companion
Reception
90%
Of users who tested the new app preferred it compared to the previous version.
75%
Of users who explored the long form content finished reading it and interacted with more after.
Notes:
We presented the new app to management to very positive feedback. This prototype and early MVP went on to inform the roadmap to come and the full build out of the app.
Live Events
An expansion in the works and requested by management was Live Events. Cook along classes and tutorials that users would access through a subscription.
This is designed to be a full screen (mostly) hands-free experience. Large step-by-step instructions readable while the device is on the worktop, without getting mucky hands on it.
Calculator
The landing page of Ooni's app and it's first feature. A reduction in the immediately available settings allows for users to quickly change what they need. Swipeable recipe cards edit themselves to the desired portions below.
Research
Ooni had a loyal fanbase we leaned on extensively to be interviewed and surveyed.
New purchasers were contacted to also see how their journey with a new oven was going.
We were aiming to work as fast as possible so relied a lot on existing data and information.
Approach
Week 1 -2 : Research
Week 2 - 3 : Ideation
Week 4 - 7 : Design
Week 7 - 8 : Validation
Ooni’s first venture into creating a companion app to their offering of Ooni Pizza Ovens was created by an external agency at the very early stages of the company.
Three years on and the buyers of Ooni varied wildly, the current app was not suitable for beginners and did not offer enough to the seasoned pros.
With a team of 5 from the Software Team, we undertook the task of reimagining the app.
